lundi 23 novembre 2015
Weight loss smoothie, weight loss smoothie recipes:Derek Lam Launches 10 Fragrances and You'll Want Them All!
Derek Lam was gazing out of a window at his office on 10 Crosby St. in NYC's bustling SoHo neighborhood when he dreamed up the 10 scents that would star in his debut fragrance brand.
"You know Crosby Street is just that real New York place - it's local, but it's creative," he said. Derek and I were sitting on a cozy-chic camel couch at his NYC apartment drinking black coffee. "It's just a cool street. I was seeing all of these young women and [observing] how they were dressing. They were going to work, but they were presenting themselves in an unconventional manner. I was like, 'I want to design for her. I want to make a brand for her.' I felt I couldn't reach that audience through Derek Lam, the main collection. So that was how 10 Crosby came about. I really looked out the window and desired to be part of that conversation."
That conversation is continuing with the next piece of his label: a fragrance wardrobe. The 10 scents not only pay homage to his brand's name, but they also represent unique stories - many that he, again, discovered studying the city via a window.
He explained his storytelling process: "I didn't want it only to be centered on, 'Oh she's meeting a guy' or 'she has a new puppy' or whatever." Instead, he was influenced by organic New York moments. (And as a native to the Big Apple, I can attest that these do feel like authentic tales.)
Derek didn't want the notes to be a cliché, either, so he was extremely hands-on with the perfumers from Butterfly Beauty, the company responsible for Elizabeth & James. To create a thoughtful, sensual experience, he avoided updating anything familiar (there won't be new versions of something your mother or grandmother wears, he confirmed). So he brought in novel perceptions, such as a partially salty scent or distilling the idea of "white calm."
"The expectation is that a designer will eventually go into fragrance, and I didn't want to be the obvious choice," he explained. "It would be only interesting to me if I could be very involved and find a voice within a category that's also very, very cluttered while doing it in an impactful way. Also, we got personal: first with the fragrance, then the names and the stories. I think that's what people are most intrigued by: what a designer, his team, and his posse put together; and what their point of view is."
Of course each aroma drew some inspiration from his design house, as well. "They started off as fabric swatches," he explained. "For me, the fabrics have a nuance." Choosing a particular red, white, or lavender shade for the formula helped Derek express the mood of the fragrance.
He continued, "I wanted people to recognize a scent or note, but I also wanted to modernize it and make it a little bit twisted. Because that's exactly what I do with the clothing side. I take something familiar that captures your eye. [You think,] 'Oh I need that. I want that. Where do I get it?' Then, when you get closer you see the twists and turns that have gone into the design."
Though layering is a trend in fragrance right now, Derek didn't have that in mind when developing this line. "Each one was supposed to be a standalone fragrance," he confirmed. "What we found was - I think because people noticed the sophistication of the fragrances - that they felt it was possible to layer. That's what I like, too: there's a continuity between all 10, but each one can really be your scent. You don't need to layer."
While the full-size bottles ($195-$175) aren't available until Jan. 28 on sephora.com and dereklam.com, the preview set just launched ($95). It features 0.25-ounce sizes of each, so you can try them all and easily get through security during your holiday travels.
Keep reading to learn more about each!
from:POPSUGAR Beauty http://ift.tt/1NLUsit
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