samedi 16 avril 2016
Proof McDonald's Plans to Become a Fast Coffee Chain
@BrandEating seen at @McDonalds downtown #Chicago http://pic.twitter.com/H9i1LUqmKw
- bScott! (@bizzle_scott) April 2, 2016
McDonald's is reinventing the term fast food - or at least fast coffee. The chain is testing coffee kiosks at two locations in Chicago and it's exactly what it sounds like. For $3, you can customize your McDonald's coffee using this touchscreen machine. There are no surprises in your drink flavor options; the machine dispenses varying types of lattes, mochas, and cappuccinos as well as different milk options.
As Brand Eating points out, this isn't exactly a novel concept for McDonald's. The McCafe's espresso and steamed milk is already brewed by a similar machine. It's essentially an automated machine to allow customers to make their own drinks instead of employees. McDonald's has also experimented with self-serve customizable burger machines recently as a response to minimum wage hikes.
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