vendredi 9 mars 2018
All of the Profits of This New Urban Decay Lipstick Fund Women's Empowerment Causes
You can feed your lipstick obsession and feel good about the world while doing so. On March 8, in honor of International Women's Day, Urban Decay released a new, limited-edition shade of its ever-popular Vice Lipstick. It's a rosy-mauve neutral called Outspoken ($18). While keeping up with Urban's whopping 135 Vice hues can seem daunting, we can guarantee this is one you'll want to scoop up ASAP.
All of the proceeds - yes, all 100 percent - will be allotted to nonprofits that support women's empowerment causes. The exact organizations are selected by The Ultraviolet Edge, which is a fund the brand set up to donate to worthy organizations. In the past, this initiative has given to organizations such as Equality Now, Women's Global Empowerment Fund, Laura's House, and Kakenya's Dream. By the end of this year, Urban has pledged to raise over $2 million for The Ultraviolet Edge.
As brand founder Wende Zomnir said in a release sent to POPSUGAR, "By purchasing Outspoken Vice Lipstick, you're helping to provide literacy programs and microloans to women in Uganda. You're enabling girls in Kenya to get an education. And you're making it possible for underserved and abused women in New York City to get the legal representation they desperately need. I'm so proud of what we've accomplished together so far - and we have so much more to do."
Did we mention that this creamy, pigmented lipstick lives inside one of the cutest tubes we ever did see? Unlike your standard Vice bullets, Outspoken is packaged in a purple case decorated with a blooming rose. And while you should live your entire life as an outspoken lady, you won't be able to shop this eponymous shade for that long. It's limited edition, so scoop it up while you can.
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