mercredi 5 avril 2017
How This 1 Natural Luxury Hair Care Line Is Empowering Global Women
The making of Kérastase's new natural range took blood, sweat, tears, and countless trials, but when you boil down the science of the formula, it all started with just two nuts: coconut and argan. (OK, technically a coconut is a stone fruit, but it's pretty similar.) Individually, these delicious ingredients produce outstanding oils that have been used in hair care for centuries. What's new in 2017? The Kérastase pros have brought them together in the perfect balance and blend, creating what is personally my dream hair care line. Meet Aura Botanica, a recently launched four-part range from Kérastase that's 96 percent natural.
This is unheard of for luxury hair care. Last year, we struggled to write a story about natural hair brands to recommend for readers. While there are countless skin, makeup, and even nail ranges made of organic, sustainable ingredients, the same can't be said for hair products. There is a big hole in the market but a high demand for it. People are getting smarter about what they put in and on their body, with "clean beauty" being a buzzword.
So the fact that a giant, upscale brand like Kérastase (which is owned by L'Oréal) took on the challenge of creating natural beauty products that actually work is a BFD. The range includes a shampoo, conditioner, treatment serum, and oil spray. The mission of these products is to make hair healthier, glossier, and frizz-free. Now you may be wondering: Is it actually natural? Is it really better for the environment? And does it work?
I have answers. Not only did I travel to Agadir, Morocco (where the ingredients are sourced), and Paris (where the packaging is done), but I've also been testing the formulas in diverse climates (both air-drying and using in tandem with hot tools). I can confirm Aura Botanica delivers the results it promises and has found a home in my stash.
Follow me on this journey across the globe and back to my shower to see why Aura Botanica is worth all the hype.
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