vendredi 9 septembre 2016

Prepare to Turn Up, Because Bomba Estéreo Just Released Their "Soy Yo" Music Video

Bomba Estéreo just released the music video for their hit "Soy Yo," and let's just say, it's a fun one! The Colombian band recruited an unbelievably confident little girl to star in the video, where she struts her stuff and flaunts her moves regardless of her glaring haters.

And if you're wondering why this catchy song sounds SO familiar, it's because "Soy Yo" has been playing in those awesome Target commercials with Rita Moreno, Gaby Espino, and Dulce Candy.

"The video concept was perfect for a song that touches on bullying and intolerance, issues that worry all of us. The way the story in the clip handles those issues is very different and it gives our song a whole new meaning," the band's lead singer, Li Saumet, told Billboard about the concept behind the pumped-up video. To inspire new ideas, the band actually held a contest for artists around the world to submit unique, creative ideas for this project and went with a Danish director.

In honor of this adorable little girl, let's put on our overalls and dance the weekend away!



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