samedi 4 février 2017
Everything You Need to Know About Eylure's Vlogger Series Lash Launch
What if we told you that there is one accessory that could enhance your natural beauty, make you appear more glamorous instantly, and only take a few seconds to incorporate into your normal routine? We're pretty sure that after hearing that the answer is "false lashes," you might be a bit wary. Yes, despite their transformative powers and affordability, falsies are misunderstood and underappreciated. Many reserve the fluttery strips for major occasions like weddings, only to allow their application to be ruined by anxiety and excess glue.
However, aside from Rockettes and celebrity makeup artists, there is a sector of the population that has mastered falsies (and wants you to love them as much as they do): beauty influencers. Women known for their #GetReadyWithMe videos and #FaceoftheDay selfies know that popping on a lash is the easiest way to pump up their finished look. These same ladies are sharing that secret with their dedicated fan bases, which is why British brand Eylure has tapped four beloved influencers for its Vlogger Series lash collaboration.
Nicole Guerriero, Sarai Jones, Ann Le, and Nikki Phillippi - self-professed lash-lovers - each designed two pairs of strips for a total of eight lush sets. They're divided by theme: one is meant to be more of a natural everyday lash, while the other is a more glam style. The women aim to encourage everyone to experience how wearable false lashes can be in real life.
The Walgreens-exclusive products launched earlier this year and are selling out quickly (after all, these ladies have nearly four million followers between them) but are absolutely worth hunting down. The fabulous, reusable strips come at a drugstore price point ($8-$9!) and are incredibly versatile, as even the "daytime" lashes can be worn after-hours as a sexy addition to your Valentine's Day date look.
To inspire your next eye makeup masterpiece, we spoke with all four influencers to get the lash lowdown on how to wear them, application tips, and more. Read on!
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