mercredi 8 février 2017
How Aldi May Be Ripping Off 365 by Whole Foods
According to one observer from Business Insider, Aldi's revamped in-store design looks very similar the in-store design of its smaller competitor, 365 Whole Foods. Starting with its switch from cardboard boxes to eye-level shelving, the writer also noted how Aldi's food market now features softer lighting, digital displays, a refrigerated section for produce and wider aisles for customers to shop in. There's also the new location of fresh produce now located at center of the store for customers which makes it all similar to the design of 365 by Whole Foods.
Aldi currently has 1,500 stores located in the US versus just three stores of 365 by Whole Foods, the new, more affordable chain of Whole Foods stores. Although it is unlikely that the emerging market would admit that they intentionally copied the in-store design of 365 by Whole Foods', that hasn't stopped people on the internet from talking about it. Check out these photos of 365 by Whole Foods' in store design, and then let us know if you think the two designs are strikingly similar or just a coincidence.
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