mardi 28 février 2017
Prabal Gurung Is Launching a Collection With Lane Bryant
Prabal Gurung's efforts toward diversity and inclusivity have only just begun. Earlier this week, the designer sent activist t-shirts down the runway at Fashion Week, and now he has dropped a major piece of news: he's launching a Spring '17 collection with Lane Bryant. The retailer is known for its body-diversity campaigns with ads like #ImNoAngel, and it was precisely that tagline, which Gurung saw on a billboard while riding in a cab, that sparked his partnership with the brand.
"At that moment, I knew it made sense to have the conversation with Lane Bryant," he said. "Fashion gave me a platform to talk about these things - how was I going to use it?"
Gurung tapped Ashley Graham as the face for the campaign and designed a mix of tops, dresses, and jumpsuits in sizes 10 to 28. Prices range from $38 to $398. The fun, pretty pieces knock down any assumptions that it's hard to dress curvier women. "We designed for the same women we always design for," Gurung said.
The collection will be available in select stores and online today. Check out what the new collab ahead.
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