mardi 7 février 2017
See Now, Buy Now Is Back in Full Force For Fashion Week
Last Fashion Week, one of the biggest conversation starters was the see now, buy now show. Brands and designers like Tom Ford, Michael Kors, Thakoon, and Burberry debuted shoppable runway looks and shook up the industry. Instead of waiting an entire season to buy that It bag or top that caught your eye, customers could now buy it minutes after they saw it on the catwalk.
The same is true of this season's collections. Rebecca Minkoff already released her Spring '17 line during a show in LA (in lieu of a show at New York Fashion Week) while H&M has promised to follow suit in March at Paris Fashion Week. Read on to see who's making their collections shoppable in real time so far. Then, stay tuned for more shoppable items from your favorite fashion houses all Fashion Month long.
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