lundi 27 février 2017
The Internet Loves This GE Ad About Treating Female Scientists as Celebrities
While the Oscars aren't as known for their commercials as the Super Bowl is, one ad had the internet in tears. General Electric's ad asked what the world look like if we treated female scientists, such as the late, renowned Millie Dresselhaus, like celebrities? Of course, we'd see their faces everywhere.
The ad shows little girls receiving dolls of Millie, celebrating a Millie Dresselhaus Day, using Millie emoji, and seeing young girls aspire to be scientists. GE reveals that their goal is to have 20,000 women in tech roles by 2020 and showcases some of the women in its company.
The internet was amazed by the ad and absolutely loved it.
That GE ad made me cry happy tears. #Oscars
- ➳Kara➳ (@KataLegs) February 27, 2017
Absolutely loved the GE ad about recognizing (women) scientists like celebrities....aired during the middle of the Oscars broadcast no less
- Afshawn Chakamian (@afshawn) February 27, 2017
Millie Dresselhaus, dubbed the "Queen of Carbon" for her work on carbon properties, died on Feb. 20 at the age of 86. The ad only captures a fraction of the legacy Dresselhaus leaves behind.
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