samedi 4 mars 2017

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The Internet Loves This GE Ad About Treating Female Scientists as Celebrities

By  13:45  No comments

While the Oscars aren't as known for their commercials as the Super Bowl is, one ad had the internet in tears. General Electric's ad asked what the world look like if we treated female scientists, such as the late, renowned Millie Dresselhaus, like celebrities? Of course, we'd see their faces everywhere.

The ad shows little girls receiving dolls of Millie, celebrating a Millie Dresselhaus Day, using Millie emoji, and seeing young girls aspire to be scientists. GE reveals that their goal is to have 20,000 women in tech roles by 2020 and showcases some of the women in its company.

The internet was amazed by the ad and absolutely loved it.



Millie Dresselhaus, dubbed the "Queen of Carbon" for her work on carbon properties, died on Feb. 20 at the age of 86. The ad only captures a fraction of the legacy Dresselhaus leaves behind.



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