mercredi 26 avril 2017
Good Skin Care Doesn't Have to Break the Bank - E.L.F.'s New Line Is Proof
Achieving flawless Summer skin just got easier and more affordable thanks to E.L.F. Cosmetics's latest launch. The brand took advantage of the desert heat and sunny skies during Coachella to unveil its new Beauty Shield range: a seven-piece skin care collection packed with SPF and ingredients to protect your face from pollution.
E.L.F.'s Global Artistic Director Achelle Richards told us that the line was inspired by experiencing the damaging effects of pollution on skin during trips to Asia. She also shared that loyal brand users have been specifically requesting that E.L.F. create more products with vitamin C. So the brand granted consumer wishes and Beauty Shield was born.
The new collection will equip you with everything you need to transition from dull Winter skin to a vibrant Summer complexion. It includes a vitamin C serum, SPF 50 moisturizer and primer, and makeup setting spray along with a facial cleansing brush and a magnetic face mask (which is the first of its kind for mass retailers). The entire range is formulated without sulfates, parabens, phthalates, and alcohol so it won't irritate sensitive skin. And in true E.L.F. fashion, all the Beauty Shield innovations are under $25, so you don't have to damage your debit card to achieve a flawless face.
You can get your hands on Beauty Shield when it launches in the first week of June, but you'll have to wait until July for the Recharging Magnetic Face Mask. In the meantime, read ahead to get the scoop on the entire collection before you shop everything this Summer.
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