mardi 18 avril 2017
Hallelujah! It's Literally Raining Tequila Thanks to This Magical Cloud
It's raining tequila - well, at a Berlin art gallery it is. In a very convincing attempt to draw in tourists, the Mexico Tourism Board created an indoor cloud made of vaporized tequila that allows visitors to actually collect alcoholic raindrops.
The tourism board consulted with creative agency Lapiz on the tequila cloud. In an interview with The Huffington Post, Lapiz executive creative director Luciana Cani explained how the cloud works: "The tequila was pushed into an invisible plastic structure where sprays of tequila mixed with the vapor formed the cloud." She also said that the cloud is even meant to mimic local weather patterns.
While the cloud is only temporarily on display at Urban Spree, it is rumored that the tourism board will soon bring it to other locations worldwide. Ahead, check out pictures of the ingenious creation.
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