Home »
Food
» Say It Ain't So! Dunkin' Donuts Is Considering Changing Its Iconic Name
Dunkin' Donuts is a beloved household name at this point, but now there are rumors that the popular brand is thinking about switching its iconic name from Dunkin' Donuts to just . . . wait for it . . . Dunkin'. According to Nation's Restaurant News's report, the company will begin testing out the shorter, much less attractive "Dunkin'" moniker in California, starting with one store location in Pasadena.
"While we remain the number one retailer of donuts in the country, as part of our efforts to reinforce that Dunkin' Donuts is a beverage-led brand and coffee leader, we will be testing signage in a few locations that refer to the brand simply as 'Dunkin','" the company said in statement. "We have been referring to ourselves simply as Dunkin' in our advertising for more than a decade, ever since we introduced our 'America Runs on Dunkin' campaign."
If "Dunkin'" does test well with customers during its trial run this year, the brand plans to announce the permanent name change along with a larger redesign in mid-2018. Sigh. Can't we just have nice things?
Related Posts:
The 20 Best Whole Foods Snacks For People on the Go
I feel like I spend far more of my time running around than actually sitting down relaxing, and for someone who loves a good snack, it limits my options for easy things I can grab and throw in my purse. Thankfully, Whole Foo… Read More- 9 Top Chef Insider Tips and Secrets, Straight From Judge Tom Colicchio
Top Chef has filmed a whopping 14 seasons so far, and the challenges keep getting tougher and the chefs keep getting better. On each show, host Padma Lakshmi and regular judges Gail Simmons and Tom Colicchio carefully judge … Read More
- Pickle Juice Soda Is Here and It's "a Really Big Dill"
It's 2017 and we're no stranger to an interesting food hybrid, but the latest carbonated mashup has us seriously intrigued. Pickle Juice Soda comes from Grandpa Joe's Candy Shop, a chain of candy stores in Pennsylvania and O… Read More
- 10 Food Facts That Will Make You Question Everything You Believe In
Are you sitting down? Because you might need to take a breather after learning these 10 random food facts that will have you questioning everything you believe in. For example, do you know that butter doesn't always need to … Read More
- 10 Trader Joe's Hummus Dips, Ranked From Best to Worst
As a versatile, simple, and healthy dip, hummus has taken the world by storm, and Trader Joe's does not disappoint in its inventory of different flavors. Aside from a classic dip, there are so many great ways to use hummus, … Read More
Articles
0 comments:
Enregistrer un commentaire