jeudi 7 mars 2019

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Here's Your First Look at Tarte's New Foundation, Launching This Month

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Tarte has been hard at work. Yesterday, the brand launched the High Tides and Good Vibes Palette ($39), and now, it's announced yet another launch: Babassu Foundcealer. But what is it, exactly?

Foundcealer ($38) is a light-to-medium-coverage foundation. Which begs the question, why? Tarte already has a large collection of coverage products: Rainforest of the Sea, Face Tape, Amazonian Clay Full Coverage Foundation, BB Tinted Treatment Primer, Amazonian Clay Stick Foundation, Amazonian Clay Airbrush Foundation, Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20, Shape Tape Matte Foundation, and Shape Tape Hydrating Foundation. Phew. Foundcealer, Tarte says, is a unlike any other formula in the line. It's a multitasking foundation and concealer hybrid that "covers, protects, treats, hydrates and minimizes the appearance of fine lines while you wear it." The brand says it's skin care and makeup in one.

The light-to-medium coverage makes it buildable and includes ingredients like babassu, an emollient ingredient commonly used to nourish, moisturize, and soothe the skin; vitamin E; sunflower seed extract; and hyaluronic acid. It's also vegan, hypoallergenic, and noncomedogenic. One thing I personally appreciate about this product is that it includes physical sunscreens like titanium dioxide and zinc oxide. (It's SPF 20.)

The packaging is a twistable, airtight pump, but one thing I had trouble with was deciding my shade just from looking at the packaging. The fogged acrylic distorts the shade of the actual foundation, so I had to pump several shades onto my hand to find the best match. (Word to the wise.) While this product is touted as lightweight, I felt that the consistency, while it was easy to blend, did have a slight thickness to it - perhaps it's the sunscreens or that the product is supposed to minimize the appearance of fine lines. I didn't mind it, but normally with light-to-medium-coverage products, they're a bit creamier. Foundcealer does have impressive pigmentation, and after testing it, I love the glow it gives my skin. It feels weightless, evens out my skin tone, and hides my pesky melasma, too.

I took photos wearing it without powder - see how glowy it makes you? If you have dry skin or want that dewy look, this delivers. In the second photo, I added powder to control the shine and some blush to brighten up my face.

Foundcealer is launching March 21 with 30 shades and five undertones, so you'll have to wait to test it out for yourself.



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