vendredi 5 avril 2019
Beyoncé and Adidas Are Teaming Up: "This Is the Partnership of a Lifetime For Me"
Beyoncé has found a new workout partner. Following her activewear brand's split from Topshop in 2018, it's just been announced that Ivy Park will relaunch with Adidas. Beyoncé will also serve as a creative partner for Adidas. The (inevitably) lucrative collaboration will involve both fitness apparel and footwear.
"This is the partnership of a lifetime for me."
"This is the partnership of a lifetime for me," Beyoncé said in a statement. "Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth, and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader."
Beyoncé first announced Ivy Park in 2014 and launched the first collection with Topshop in 2016. Following allegations of sexual and racial abuse against Topshop chairman Philip Green, however, Beyoncé attained sole ownership of the brand, making way for the Adidas partnership. See the initial announcement ahead.
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