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» How WildBride's Founder Made Her Dream Job and Business a Reality
When Samira Araghi opened the door of her
WildBride boutique in late 2017, she was going for something different. She wanted to "cater to brides who have not been planning their weddings their whole life" and didn't have a "princess dress idea for their wedding." What she created is a showroom that's both tranquil and inspiring and brimming with gowns that are decidedly not for the girl next door. Her vision to create a space where nontraditional brides can feel comfortable was born from a decade in the bridal industry (you may have heard of one of her past employers, Vera Wang) and a sincere love of beautiful things. Though her shop is newly opened, you can see Samira's experience and passion in every corner. She carefully curates the designers and bridal collections she carries, and even interned for one of them (Temperley London) when she was just starting her career! When I met Samira, I was moved by her electric, creative, and sisterly energy and how much of herself she has woven into her business. Bridal gown shopping can be stuffy, but WildBride succeeds at bringing something different. Its decor is as much a tribute to free-spirited, modern brides as it is an homage to Samira's own Iranian heritage and love of the outdoors. It's like shopping your stylish friend's impressive closet for your favorite dress ever. NBD.
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