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» Chipotle Announces Plans to Open a Burger Joint
Chipotle has announced plans to open a
burger chain with the same customizable experience. Chris Arnold, a spokesman for Chipotle, says the company is currently trying to trademark the name "Better Burger." This would be the third experiment for Chipotle, as it already has
ShopHouse (Asian fusion) and
Pizzeria Locale. According to Bloomberg, Chipotle sales dropped 26 percent in February due to the E. coli outbreak, and it appears all the free coupons we've received this March, in the mail,
via text, and through the
Guac Hunter game, aren't enough to incentivize customers to walk back through Chipotle doors. An all-new burger chain could help customers see Chipotle in a whole new light.
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