mardi 2 mai 2017
Beloved '90s Brand Tony & Tina Is Back - and It's Better Than Ever
One of the most memorable beauty lines of my youth was Tony & Tina. Founded in 1997 by Anthony Gill and Cristina Bornstein, the collection was inspired by alternative medicines, including color therapy, energy healing, aromatherapy, and crystals. The popular range consisted of the most incredible holographic lip glosses (which would be so popular today!), chakra-awakening nail lacquers, loose glitters, and many more products that I used to save up for to buy at my local Sephora. To my great disappointment, the brand disappeared around 2004.
Tony & Tina was ahead of its time: the intersection of health, beauty, and self-care is one that cosmetics companies are capitalizing on right now. That's why I was so pleasantly surprised to learn that after a long break, Tony & Tina is back! According to Bornstein, she'd been trying to resurrect the brand for a while, but the two founders wanted to do it their way.
"We asked ourselves, 'What makes us happy?'" she told me via email. "The answer was bringing healing products and a healing self-care lifestyle to as many people as we can so we can contribute positive energy to our collective consciousness."
Just as its fans have spent the past decade maturing their tastes, so have the founders behind the brand. Bornstein shared that Tony & Tina (2.0, as she called it) is taking the original alternative inspirations behind the brand to the next level.
"During our hiatus, I dove into the healing world and became a certified Eden energy medicine practitioner," she shared. (She's already a reiki master, meditation guide, and a self-care specialist.) Meanwhile, Gill had become a biodynamic agriculturist in New Zealand. "He encouraged me to create a line of hand-crafted, energy-infused products," she said. The timing was perfect, as her clients had started asking her for specific healing treatments.
The revamped Tony & Tina line, which is available at luxe beauty retailer Credo, features small-batch, handcrafted products that are each infused with sound therapy, crystal therapy, energy medicine, reiki, and positive intentions. This includes a delicious multiuse hair, body, and skin care formula called Coconut Bliss ($55) and Healthy Aura sprays ($43), which have a small clear quartz crystal in the bottle.
Along with every beauty product, the brand is also helping its customers along their self-care journeys with tools paired with the purchased item, like video tutorials on how to support and protect your energy and guided meditations. Bornstein creates this content herself and has expanded it to a "self-care moments with Tina" series on the brand's Instagram.
When I asked Bornstein what she thought about the sudden trend of mindfulness and energy healing, considering that she's been ascribing to it for decades, she told me, "There is an energetic transformation taking place on our planet right now. Many people are awakening to their own inner-wisdom and their inner-healer." She added, "Self-care will absolutely change your life, but you must be committed to it . . . it's like working out, except it's an energy workout."
In addition to using Tony & Tina products in conjunction with her tutorials, she recommended deep breathing methods and Eden energy techniques. "Even a smile works," she told me.
If you're reading this and have been patiently awaiting the return of the brand's iconic makeup products (just like me!), you may be in luck. "We would love to bring it all back - we LOVE creating!" Bornstein said. Someday, the founders hope to re-create the original cosmetics lineup with clean, eco-friendly formulas and packaging, as well as an expanded lineup of self-care items, like color therapy sheets.
"The ultimate big dream is to get land in upstate NY and create an eco-healing center with a farm, so we can grow our own herbs and ingredients and teach self-care and many other modalities," she said.
While I look forward to the day I can get a brand-new tube of Aura Lights holographic lip gloss and once again align my chakras with nail polish, I'm enjoying Tony & Tina's newest incarnation and am amped to see how the company continues to evolve. Keep reading to shop a selection of the line's products.
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