mercredi 10 mai 2017
Is Forever 21 Opening a Beauty Boutique? All Signs Point to "Yes"
In recent years, Forever 21 has noticeably expanded its beauty section, as well as its own cosmetics line. Not only has the retail giant has taken in widely known brands like NYX and Sun Bum, but it's also appealed to millennial shoppers with its impressive K-beauty selections. Now, Forever 21 is reportedly considering opening a chain of standalone beauty boutiques.
According to market sources who spoke with WWD, Forever 21 is in the early stages of planning a beauty boutique chain called Riley Rose. Much like its parent retailer, Riley Rose will likely have a bubbly Instagram-friendly aesthetic tailored for younger shoppers. It's also been reported that Forever 21 will open 10 Riley Rose locations nationwide by the holidays. If it ends up being successful, they might then open an additional 10 stores by the Spring of 2018.
The exciting news comes shortly after the rumor that Anthropologie would be opening a freestanding beauty boutique. In a statement to WWD, an Anthropologie spokesperson clarified that the store will be expanding its beauty range, however, it does not have existing plans for a beauty store. Forever 21 has yet to officially address the report. Stay tuned for updates on Riley Rose as they become available.
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