lundi 1 mai 2017
Jeffree Star on Too Faced Controversy: "Get Ready For a Blood Bath"
Beauty fans are feeling compelled to choose sides after Jeffree Star went on a major rant against Too Faced cofounder Jerrod Blandino earlier this Spring. Star called out Blandino for allegedly shading Tarte with a now-deleted Instagram post that was captioned #ThereArentUnicornsInTheAmazon, a supposed dig against the brand's Amazonian clay collection and unicorn-inspired range of products. (You can catch up on all that controversy here.)
However, that one Instagram has spawned a great deal of trouble, resurrecting drama from late 2016. Star had hinted at some shady business between his former friend and fellow influencer Nikkie Tutorials and Too Faced but had stopped himself before saying too much. Now, more details about the Nikkie Tutorials and Too Faced collab have surfaced.
Some may recall that many were disappointed by the quality of the shadow palette in her collection with Too Faced, but Nikkie never addressed this issue, which may have been due to nondisclosure agreements. YouTuber Sanders Kennedy revealed that Nikkie was allegedly paid $50,000 for the partnership - and restricted from teaming up with any other brands or sponsors during this time - but her products yielded almost $9 million in sales. Star pointed this out in tweets.
While @jerrodblandino drives a Bentley and lives in a mansion, Nikkie has been suffering in silence. http://pic.twitter.com/YP2oPM97iA
- Jeffree Star (@JeffreeStar) April 28, 2017
Another interesting layer of this controversy is that Nikkie and Star aren't friends anymore. In an exclusive comment to Here For the Tea, Star said, "Her and I are no longer friends. You can confirm that. But I still respect her hustle and I watched first hand how they abused her and know how much she got paid. It's embarrassing. I think anyone else BUT me would be afraid to mention the contract. I did it to make a statement and so the audience has a taste as to WHY the palette was so sh*tty. She approved something and what was produced was not the same quality."
It is not confirmed as to why the two no longer speak. But Star's decisions to stand up for her means he may be facing legal action for his remarks. He alludes to this in his tweets, below.
This week I've spilled so much tea and truth... The beauty world is shook. I just got some disturbing news...
- Jeffree Star (@JeffreeStar) April 26, 2017
I'm going to let you guys know everything soon, once I find out the entire truth but I'm in SHOCK at what a brand is trying to do to me.
- Jeffree Star (@JeffreeStar) April 26, 2017
It's sad when huge corporations are scared because I'm exposing the truth. You can't silence me. You don't own me.
- Jeffree Star (@JeffreeStar) April 26, 2017
When other companies and brands want to try and fuck with my money and business behind the scenes.. Get ready for a blood bath.
- Jeffree Star (@JeffreeStar) April 26, 2017
It's hard to infer from these cryptic tweets, but remember: Too Faced was acquired by Estée Lauder in November 2016. Could Estée Lauder be the huge corporation Star is referring to? Star will not be stopped, though, as he went on to share that a Too Faced employee leaked the Nikkie Tutorials contract to him.
The truth always comes out.... A @toofaced employee leaked me the @nikkietutorials contract. I'll post it only if Nikkie says it's ok.
- Jeffree Star (@JeffreeStar) April 28, 2017
The Too Faced/Jeffree Star drama got even more complicated when Blandino's sister Lisa got involved. Star exposed this in a series of tweets, sharing that she bashed his customers.
And now we have @jerrodblandino's own sister threatening me and spewing hate to paying customers... WOW 😰 #disgusted http://pic.twitter.com/FJmtkiHyqO
- Jeffree Star (@JeffreeStar) April 28, 2017
I'm speaking the truth and she's scared. So she's saying I have a "mental problems" like that's something to joke about.
- Jeffree Star (@JeffreeStar) April 28, 2017
It's sad how she tries to say that sales matter and @toofaced is somehow "superior" - But they don't know my numbers so have a seat.
- Jeffree Star (@JeffreeStar) April 28, 2017
The fact that she said no one buys my makeup is the lamest most immature comment a 45 yr old can say to me. I don't even need clap back.
- Jeffree Star (@JeffreeStar) April 28, 2017
Thank you to everyone who's been by my side. These people are disgusting and I won't let them try and drag me down.
- Jeffree Star (@JeffreeStar) April 28, 2017
While Blandino has not remarked on his sister's actions, a quick visit to his Instagram reveals that comments have been disabled for many of his posts. Other posts are filled with commenters sharing their displeasure with the Too Faced cofounder, swearing off the brand and leaving snake emoji in their wake. POPSUGAR has reached out to Jeffree Star, Jerrod Blandino, and Nikkie Tutorials for comment. Stay tuned for more updates on this controversy as they become available.
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