vendredi 2 janvier 2015
The Five Global Beauty Archetypes
Powerful Peacocks
(15% of the population) are particularly drawn to experimentation. They love the dynamism
Beauty, partly because looking to advance in a dynamic world. Particularly present in
rapid growth of China, powerful peacocks associate beauty with professional success and power.
The Seducer Foxes
(27% of the population), the largest group in the world, love to use cosmetics to improve
her femininity. Foxes attractive beauty associated with romantic and sexual prowess, and as
using cosmetics to feel sexy.
Social butterflies
(16% of the population) enjoy the beauty of the conversation. They like to share their tips
friends were inspired by beautiful women, and the feeling of satisfaction and success
comes with a nice look. Particularly present in Latin America, Social butterflies have
buying beauty products to their friends and neighbors who are direct sellers.
graceful swans
(23% of the population) as subtle improvements resulting from use of a smart beauty
products. For them, beauty leads to confidence and joy. Appear more graceful swans
frequently in Europe and the United States, and they like to focus on improving its existing beauty.
Comfortable cats
(19% of the population) are very satisfied with their natural beauty. although use
some beauty products are the least likely to wait or expect dramatic changes. more
concentrated in Europe and the United States than in emerging markets, comfortable chats see some clips
beauty products here and there as a way to feel more comfortable in their own skin.
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