samedi 5 mars 2016

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If You Have a Deep Complexion, You Need to Download This Swatch App

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With every new lipstick color or makeup palette reveal, there's one question that every woman has on her mind: "how will this shade look on me?" It's not uncommon for a brand to only use one skin tone to showcase the hues of beauty products, and more often than not, those with medium to deep complexions are left out of the picture completely.

A beauty blogger noticed this lack of color representation in the industry and set out to change the game. Ofunne Amaka said she noticed a lot of the makeup products are often swatched by influencers with lighter skin tones, so to mix things up, she created an Instagram account, Cocoa Swatches, that crowdsources makeup swatches from those with dark skin tones.

"When I started the Instagram page, I just wanted to see makeup products swatches on someone who looked like me," she said.

This idea eventually led her to conceive an app of the same name, where users can easily see curated swatch contents featuring women of color. Once we downloaded the free app, we not only noticed how beautiful the images were but also how Ofunne has created a community where ladies of various complexions can come together to share their stories and love of makeup. Read on to see how some of your cult favorites look on a variety of skin tones, then learn more about the importance of diversity in the beauty industry.



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