mardi 12 juillet 2016

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The Cool-Girl Designer Behind This Buzzy Swimwear Brand Is About to Spill All Her Styling Secrets

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Since 2012, Gabby Sabharwal has led a double life - fashion publicist by day, designer by night - taking her own eco-conscious, cool-girl collection of suits from small, NYC-based label to reputable fashion favorite. The proof is in the pudding, or, in the style world, in the collaborators and retailers that have backed Gabby's Giejo label. So far this Summer alone, that includes a capsule collection for Madewell and a Gwyneth Paltrow endorsement in GOOP's shop, plus a collaboration with Rebecca Taylor last year and retail presence in the likes of Shopbop and Barneys. Did we mention that Gabby is barely 30 years old? Still, the young designer is practically an industry vet, and while her success grows, she remains humble and enthusiastic - as excited about her collection and the Giejo customer as she was when we first met. Four years later, that's what makes Gabby one of biggest girl crushes in the biz and a style setter we turn to on the regular for inspiration and advice.

With that in mind, we tapped the swimwear guru for the biggest trends of the season and how to get the most mileage out of the bathing suits you've got. Read on for all of Gabby's wisdom - and all the ways she's rocking her swimwear wardrobe right now.

POPSUGAR: What's the Giejo vibe/who is the Giejo girl?
Gabby Sabharwal: Giejo elevates the traditional swimwear market with a unique, personal style-focused approach to design utilizing surplus and reclaimed fabrics in our limited-edition styles. Offering swim separates and cover-ups featuring versatile prints, multifunctional details, and figure-flattering silhouettes, Giejo allows you to mix and match your swimwear for a personalized look.

We design for the modern woman, embrace individuality, and offer options to explore. Our girl is eclectic, effortless, entrepreneurial, social, and independent.

PS: What's the most flattering swimsuit?
GS: This is going to sound so cliche, but honestly, the one that you feel the most confident in!

PS: What's the swimsuit trend to look for this season?
GS: Definitely high necklines, as seen on the runway and now poolside!

Gabby pictured wearing The Swimlette ($118)



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