samedi 28 mai 2016

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See the Bohemian-Chic Sephora x Mara Hoffman Collab Before It Hits Stores

By  17:51  1 comment

If you've ever been to Coachella, you've probably worn one of Mara Hoffman's abstract-printed dresses or bathing suits, and this Summer, you can bring that same free-spirited vibe to your beauty routine. The designer has teamed up with Sephora on her first-ever, limited-edition makeup collaboration dubbed Kaleidescape. The news was announced in February during New York Fashion Week, as Sephora provides the makeup for Mara's runway shows. And now, we finally have a first look at the makeup, brushes, and cosmetics cases, which launch in July.

"I don't want you to look like you're wearing makeup," Mara told us of her influence. "I've never really related to that. I think now as I get older, too, I love seeing a woman who is even more pared down."

The minimalist products she choose were also inspired by her own hippie-chic beauty routine. "I feel like I'm my natural most comfortable state of being when I look - it's not disheveled - but like I've been in nature on some level," she explained. "That beach look is a really comfy space for me. A bit of salty, crusty hair. And sort of sun-kissed skin - but not really, because nobody needs a tan anymore."

The offering reflects this with three do-it-all cheek trios in bronze, blush, and highlighter shades ($28); five slightly pigmented lip glosses that range from beige to coral ($28); and a tinted lip balm in a sheer rose hue ($18). A stand-out is a multitaking balm for face, body, and hair ($30) with the loveliest lavender scent. There are also Mara Hoffman–printed makeup brushes ($24-$64) and cosmemetics cases ($20-$110) that double as clutches.

What makes these items so exceptional is that they contain mostly natural and organic ingredients, such as sunflower seed oil, cocoa seed butter, lavender and rosemary leaf extract, and coconut oil. "When we sat down to talk about it, I said I wanted to be able to use my fingers," Mara noted. "And whatever we made, I wanted it to be safe enough to use on my kid. Anywhere we could, we used organic or natural ingredients instead of synthetics."

The packaging is Earth friendly, as well. Not only does it showcase her Spring 2016 prints, but it is also mostly made from sustainable materials. The brushes, cases, and makeup contain feature-coated organic cotton canvases and FSC–certified sustainable wood, and utilize low-impact printing.

Keep reading to see close-ups of the buzzy Summer launch!



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