mercredi 2 novembre 2016
This Chic Label Is Making It Their Business to Spread Body Positivity
With just three years under its belt, the Of Mercer brand is relatively new to the industry - but that may be exactly what we need. Co-founders Emelyn Northway and Dorie Golkin launched the label to change the womens' workwear market with affordable, high-quality pieces (all under $250); now they're bringing their innovation to extended sizes.
After gathering data from 50+ participants - professionals, plus-size experts, models, and influencers - they got to work creating a lineup to address the fit needs of customers size 12 and up, and promising to tweak, revamp, and continue updating extended sizes even after they launch.
The timing couldn't be better for an industry - and its customers - who desperately want a body-positive makeover. Drawing on that momentum, Of Mercer enlisted a group of plus-size influencers as its faces, like founder of The 12ish Style, Katie Sturino, model and ALDA founder, Julie Henderson, and Clémentine Desseaux, of the All Woman Project to rep the brand. With women like that in your corner, you can expect big things, especially when the lineup looks this good. Read on for a glimpse of the new collection ahead of the launch, exclusively right here.
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