vendredi 2 janvier 2015
Beauty sytem:The Changing Complexion of Beauty
Beauty Is Non-Negotiable
Although in recent yearswere economically difficult to
Women around the world, beauty is
increasingly regarded as "non-negotiable".
In fact, 83% of women believe ago
highest standards of beauty today that there
have been in the past. In emerging markets
see the rapid democratization of
beauty. In India, for example, beauty was
Once limited to special occasions like
marriages, but is now regarded by women as a
daily possibility.
The imperative of beauty is certainly being
collected by the new group of beauty
consumers. Over half of women 16 to 34
say they have begun to think about aging and
preserve their appearance before the age of 30 years.
It is almost ten years earlier than 35+
said they have begun to reflect on aging. these ones
Young consumers also think they learned more about beauty, with 72% saying they know more about the beauty of his mother (and
these young women are increasingly educating
their mothers and aunts product). this one
new knowledge leads to optimism:
76% clearly believes in innovation
the beauty industry, the acceptance that the right beauty
products can maintain a youthful appearance to
longer.
Constant reinvention Beauty
This combination of need, knowledge and
Innovation has created a dynamic world
beauty, defined by constant
Reinventing Beauty and Beauty Brands
consumers.
While many women praise the impressive
choice of beauty innovation
created industry also complain about the
resulting complexity. Women in the
world describe the stress experienced when it comes to choosing between the products at the point of sale.
women
responded to this growing complexity and
muster more choice and
more knowledge. Almost 70% of women in
Brazil and Mexico to visit a beauty blog
tips and advice at least once a month
almost 60% of women in Brazil and China
read reviews online at least once a month.
Nowhere is this more pronounced dynamism
in emerging markets. 63% of
Chinese women and 55% of Brazilian women
Changing your beauty habits once
several months or more. Only 25% of
French women are making changes frequently.
Most Europeans said they were
changes less than once or twice a year, if at all.
Emerging markets are changing their
routines as often because they are inspired
the dynamic world in the global beauty.
Brazilian women think Northern Europeans
They are the most beautiful women in the world,
Germans think the Brazilians are the most
China beautiful and give this honor
the French.
All this leaves us with a very fast moving
beauty world. Exposed to constant
changes, innovation and inspiration, women
reacted in different ways. we have
identified five types of consumers Beauty
based on their attitudes toward beauty ....
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